DeCola Salon Wins Top 200 Salon in the US

We couldn’t be more excited to be honored as a Top 200 Salon in 2021 by SALON TODAY. SALON TODAY was created just for salon/spa owners, to share ideas and practices to help salons and spas of all sizes grow to top-level greatness. They are the only industry media to focus strictly on the business aspect of salons/spas. For 25 years, they have been offering business advice, salon design, leadership, compensation, marketing, and personnel development. View our feature in the latest digital issue of Salon Today's magazine here.

The 2021 honorees were announced during the SALON TODAY 200 Virtual Watch Party. The event named the 2021 honorees, gave the SALON TODAY audience a first look at this year’s cover, connected viewers to the online stories where they could read the profiles of all honorees, and showcased creative survival strategies they developed during the 2020 Covid-19 pandemic and the resulting salon shutdowns.

The magazine’s 24th annual SALON TODAY 200 issue profiles the selected salons in its Spring 2021 edition. The 200 salons were honored for their best business-building ideas in 2019 and their survival strategies for 2020, which were gathered from applications submitted by the SALON TODAY audience, who represent the 20,000 top-producing salons and spas in the country.

This was an incredible achievement for DeCola Salon. We are honored to be recognized by SALON TODAY. We couldn’t have done this without the support of our clients, not just this past year but all the years prior. Also, our team members, who constantly strive to do and be their best. Let’s not forget our fearless leader Lou, who is our constant guidance, treats us like family, and always reminds us “positive things happen to positive people”.

Hi! My name is Jackie Hashem, I am a Tier 3 stylist at DeCola Salon in Exton, PA. I’ve been a hairstylist since 2005. I have experience with doing all different techniques and styles of hair, but my true passion and specialty is balayage. I have taken numerous classes to further my education on everything and anything pertaining to balayage.

A lot of people think that balayage is a style, but it is actually a technique. The word balayage originates from the French term “to sweep”. There are a lot of misconceptions that balayage means blonde hair, but the full definition is a technique for highlighting hair in which the dye is painted on in such a way as to create a graduated natural-looking effect. Here is a balayage I did on my brunette client.

I love balayage for many reasons. No two heads of hair are the same, just like your fingerprint. It requires you to think outside the box with every client and challenges me, which I enjoy. Balayage allows the hair to grow out seamlessly, which allows longevity. Typically, I see my balayage clients every 10-12 weeks but again, it depends on the look they are aiming for. I like to play off the client’s natural hair for their dimension. Another interesting fact is that balayage processes in the open air at room temperature, which is less damaging than a traditional foil. I use Framar color brushes, but I also like to use a 2-inch chip paintbrush that you can get at a hardware store. A great styling product I love to use when styling my balayage clients is Oribe Imperial Blowout Transformation Styling Creme. It really makes the hair feel healthier and younger after just one use.

Find out if you are the right fit for a balayage by booking a consultation. Our website offers consultation appointments via online booking or call us at 610-363-9554. Also, check out my gallery of balayage on my Instagram or visit our TikTok for my latest brunette balayage.

Figuring out what products you should be using on your hair starts to become overwhelming. What works for some people might not work as well based on your hair type. When you book your appointment at DeCola Salon, your stylist will be happy to help guide you in choosing the best products to suit your hair needs. In the meantime, take a look at which Oribe products you should be using and find your hair’s perfect match!

If you are not sure what hair type you have, you can always consult with your hairstylists to get the answers you are dying to know.

Fine-to-Medium hair in need of Volume: Magnificent Volume Collection

This is the perfect pick-me-up to give your hair the lift you’ve been waiting for. Not only will your hair get the volume it deserves, but this weightless formula also prevents breakage.

Scalp Concerns - Dandruff: Serene Scalp Collection

Give your scalp a break and let Serene Scalp do the work. These products allow you to maintain a healthy moisture balance and give you the relief you deserve.

Need Everyday Use: Signature Collection

You can always play it safe with Oribe’s Signature Collection. Signature is made for everyone, for every day. Not only silkens and detangles but also repairs and protects your hair.

Color-treated hair: Beautiful Color Collection

Let your color-treated hair be our little secret with the help of Beautiful Color products. Helps preserve color and restores moisture to targeted damaged hair so your secret is safe! If you’re a client of Stephen, you can count on him using the Beautiful Color Collection since that is his favorite line!

Blonde Beauties: Bright Blonde & Silverati Collection

It’s no surprise that blondes have more fun! So let’s make sure we keep it that way with these two collections. Looking to brighten up your blonde in between appointments, use Bright Blonde products. If you want to keep heads turning with your silver & cool blonde tones, then say “hello” to your new best friend, Silverati.

Damaged Hair: Gold Lust Collection

Kiss your damaged hair good-bye! Gold Lust reverses damage by boosting scalp circulation, smoothing cuticles, strengthens damaged hair, and restores elasticity and moisture without the weight. Our Hair Extension Specialist, Courtney, always recommends using Gold Lust shampoo and conditioner to get the most out of your extensions. You can find out more about Courtney’s hair extensions here.

Calling all Curls & thick textures: Moisture & Control Collection

Don’t worry, Moisture & Control has your back! This collection nourishes and softens coarse hair leaving it ultra-soft and smooth. Check out the Curl Gloss to define those curls and protect your hair from any humidity that comes your way.

It’s important to listen to your hair needs. You may become “Oribe Obsessed” with more than one collection, but it is important to know that you don’t have to stick to just one collection. Don’t be afraid to switch it up once in a while because your hair will thank you later. You spend a lot of time and money on your hair, you should give it the same TLC at home too!

All of our products are available for purchase at the salon, and online- just search the product or product line you are looking for in the search box. Online purchases may be mailed to you, or you can schedule a time for parking-lot pickup. And, don't forget, DeCola Salon gift cards may be used to purchase products as well as services!

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6 Dowlin Forge Rd.

Exton, PA



Mon - Thur: 9am - 8pm  

Friday 10am - 7pm 

Saturday: 9am - 3pm

Sunday: 11am -  5pm